From idea to great company.

We address the how gap

You have an idea.

There’s a structural gapbetween your idea

and knowing how to make itinto a business.

Even when you knowthe right actions to take —

execution is hard.

Business models. Marketing.

Financial projections.

Fundraising. Strategy.

It’s a lot to navigate alone.

The Philosophy

Strategy is not war. It is love.

Through psychology and design,we find a deeper product-market fit.

The center of strategy is the customer. You win by achieving customer bonding. Try to understand your customer deeply. Strategy is done one customer at a time.The center of strategy is the customer. You win by achieving customer bonding. Try to understand your customer deeply. Strategy is done one customer at a time. — Arnoldo Hax, MIT Sloan

Great companies at the intersection A Venn diagram with three overlapping circles representing dimensions of a viable business: Desirability (what people want), Viability (can it make money), and Feasibility (can it be built). The marked point at the center indicates where all three overlap — where great companies live. Desirability What do people want? Viability Can it make money? Feasibility Can it be built?

Great companies are found at the intersection.

The Partnership

A cofounder for the launch phase.

We partner with founders through the hardest stage of a business — launching from zero to one.We partner with founders through the hardest stage of a business — launching from zero to one.

Then we transition into a long-term advisory role.

The Double Diamond — launch phase A four-phase diagram showing how BbD moves a founder from customer pain point to business solution. The first diamond covers Customer and Market Discovery followed by Customer and Market Insights, converging on Business Opportunity. The second diamond covers Business Model Development and Validation, converging on Business Solution. Customer & Market Discovery Customer & Market Insights Business Model Development MVP & Prototypes Validation CUSTOMER PAIN POINT BUSINESS OPPORTUNITY BUSINESS SOLUTION

The full breadth of what launching a business requires.The full breadth of what launching requires.

Customer Discovery
Competitive Landscape
Strategy & Positioning
Value Proposition Design
Blue Ocean Strategy
Pricing Dynamics
Business Model Architecture
Protection Mechanisms
Financial Modeling
Go-To-Market Execution
Fundraising Assets
Risk Mitigation
The Foundation

Caltech

8 years researching social and emotional psychology.

Imperial College London

MBA with executive education in design thinking and innovation strategy.

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