Walking with you through the hardest part of building a business, launching zero to one.
You know what you want to build. You have a brilliant business idea. But there's a gap between knowing what and knowing how.
Even when you know the right actions to take, execution is hard. Business models. Marketing. Financial projections. Fundraising. Strategy. It's a lot to navigate alone.
"It's easy to have ideas; it's very hard to turn an idea into a successful product. There are a lot of steps in between and it takes persistence, relentlessness... So, I think taking an idea successfully all the way to the market and turning it into a real product that people care about and that really improves people's lives is a lot of hard work."— Jeff Bezos
Understand customer pain points.
Synthesize insights into opportunity.
Design the business model.
Test and validate.
8 years researching social and emotional psychology.
MBA with executive education in design thinking and innovation strategy.