Mountain path at sunrise

From idea to
great company.

Walking with you through the hardest part of building a business, launching zero to one.

Addressing the "how" gap between idea and company.

You know what you want to build. You have a brilliant business idea. But there's a gap between knowing what and knowing how.

Even when you know the right actions to take, execution is hard. Business models. Marketing. Financial projections. Fundraising. Strategy. It's a lot to navigate alone.

"It's easy to have ideas; it's very hard to turn an idea into a successful product. There are a lot of steps in between and it takes persistence, relentlessness... So, I think taking an idea successfully all the way to the market and turning it into a real product that people care about and that really improves people's lives is a lot of hard work."
— Jeff Bezos
The Philosophy

Great companies live at the intersection.

Customer Desirability Business Viability Technical Feasibility "What do customers actually want?" "How does it make money?" "Can we build it?"
The Method

The Double Diamond Process

Customer & Market DISCOVERY Customer & Market INSIGHTS Business Model DEVELOPMENT MVP & Prototypes VALIDATION Customer Pain Point Business Opportunity Business Solution

Customer & Market Discovery

Understand customer pain points.

  • Customer interviews
  • Pain point mapping
  • Customer journey
  • Market research

Customer & Market Insights

Synthesize insights into opportunity.

  • Emerging themes
  • Key insights
  • Value proposition
  • Target customer

Business Model Development

Design the business model.

  • Business model canvas
  • Competitive analysis
  • Business strategy
  • Risk mitigation

MVP & Prototypes

Test and validate.

  • Prototyping
  • Market testing
  • Financial modeling
  • Launch strategy
Background

Caltech

8 years researching social and emotional psychology.

Imperial College London

MBA with executive education in design thinking and innovation strategy.

Have an idea worth building?

Let's figure out if we're the right fit.

Start a conversation